
Club Med
Germany Indirect Sales and Meetings & Event Manager
Head of BTB
Purpose of the position
Develop Indirect and M&E channels’ BV and sales contribution
Embody Club Med Brand internally and externally
Co-lead and manage the overall German team, in collaboration with the head of BTC.
Missions
Mission 1 : Develop Indirect & M&E Sales in line with the upscale and segmentation strategy
- Participate in the country’s Budget and Marketing & Sales plan and build the Indirect & M&E channel budget & sales plan
- Put into place a segmentation strategy in line with the strategy, identify the existing and potential agencies (BV, location and potential growth)
- Build and put into place a specific Indirect and M&E commercial action plan with selected agencies (Indirect) & clients (M&E): e.g Indirect :product training, incentives, special offers, eductours, co-marketing actions, trip organizations, etc…e.g. M&E : application of the corporate procedure, process M&E, trip organisation…
- Recommend an annual promotional plan to support commercial strategy and business objectives
- Monitor closely sales performances, and adjust the action plan accordingly
- Ensure the Company’s strategy is understood by the agencies and that the client database is updated regularly and correctly.
- Represent the Club Med brand and carry out relevant interviews in specific trade events.
Mission 2 : Monitor closely sales performances, and adjust the action plan accordingly
- Track and follow-up the cashed-in BV in collaboration with the RAF
- Monitor the budget and marketing costs in collaboration with the Customer Growth Marketing Manager
Mission 3 : Prospect new M&E clients and Indirect partners
- Manage all commercial and contractual relations with the Indirect partners and M&E clients (negotiate contracts directly with the networks and supervise all contract signing)
- Identify appropriate clients based on relevant segmentation strategy and take prospect clients on village sites (if needed)
- Define, in accordance to the strategy of the BU and the Country appropriate levels of commission for Indirect partners
- Build sustainable and successful relations with the agencies in order to achieve a fast reliable growth
- Follow-up on final payments with Financial and Admin Manager and on customer satisfaction
Mission 4 : In a multichannel strategy work in partnership with all other department managers
- Build a common action plan with the Call Centre (VIP line, incentives with agencies presentation, training…), CMB (common clients…) and Marketing (trade marketing…)
- Help develop the B2B Sales skills of the call centre through various training programs
- Collect and share information with all the management team of the market, the competition, industry information, clients and product.
- Participate in the sales meeting: prepare sales analyses for the Indirect channel and recommend future actions and possible adjustments.
Mission 5 : Manage sales team and develop their competencies in line with HR processes
- Develop team skills by identifying training needs, coaching and training team members
- Lead annual assessments and co-build with HR a development plan in line with business strategy
Contact : Estelle.Giraudeau@clubmed.com